05
Atlas Clinic
A calm digital identity for a network of outpatient clinics, from booking app to waiting-room screens.
Client
Atlas Health Group, Braga
Year
2023
Discipline
Digital
Role
Digital identity, interface kit
A
Brief
Challenge
A clinic network with eleven sites and no shared language. Patients arrived anxious and the screens did not help.
Approach
A soft blue field, a patient-first type scale and an interface kit that every site team can apply without a designer.
B
Logo
C
Colour
D
Typography
Atlas Clinic, care in plain sight
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &@®%?!
E
Applications
Primary application
Detail
In context
F
Do and Don't
Do
Keep body copy at 16 pixels or larger on every screen.
Don’t
Do not use the alert red for anything except alerts.
G
Results
Missed appointments
Sites on one interface kit
Average patient rating
H
Next project
06