01
Halden Ceramics
A modular identity for a ceramics studio built around the glaze test tile: one grid, forty colourways.
Client
Halden Studio, Porto
Year
2025
Discipline
Identity
Role
Identity system, guidelines, ceramics packaging
A
Brief
Challenge
Halden had a century of craft and a logo drawn by three different hands. Every kiln, shop and invoice told a slightly different story.
Approach
We kept the craft and cut the noise: one mark cut from a teapot section, a single glaze blue, and a grid that lets the product do the talking.
B
Logo
C
Colour
D
Typography
E
Applications
Primary application
Detail
In context
F
Do and Don't
Do
Give the mark a clear zone equal to the height of the H.
Don’t
Do not recolour the mark outside the glaze palette.
G
Results
Direct online orders in six months
Studios unified under one identity
Weeks from brief to rollout
H
Next project
02