04
Maré Swim
Packaging and retail identity for a swimwear label, printed in two inks and nothing else.
Client
Maré Lda., Porto
Year
2025
Discipline
Packaging
Role
Packaging, naming, identity
A
Brief
Challenge
Swimwear shelves are loud. Maré wanted a sustainable range that looked calm and was still found in seconds.
Approach
Circular textures from sea-dyed fabric, a quiet wordmark and recycled mailers printed in one ink.
B
Logo
C
Colour
D
Typography
Maré, Swim for slow summers
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &@®%?!
E
Applications
Primary application
Detail
In context
F
Do and Don't
Do
Print the mark in a single ink on recycled stock.
Don’t
Do not add gradients to the circular forms.
G
Results
Packaging weight
Repeat purchases
Recycled mailers
H
Next project
05